The 2008 Summer Olympics (simplified Chinese: 二零零八年北京夏季奥林匹克运动会; traditional Chinese: 二零零八年北京夏季奧林匹克運動會; pinyin: èr líng líng bā nián běi jīng xià jì ào lín pǐ kè yùn dòng huì), officially known as the Games of the XXIX Olympiad, will be celebrated from August 8, 2008, to August 24, 2008, with the opening ceremony commencing at 08:08:08 pm CST (12:08:08 UTC) at the Beijing National Stadium in Beijing, People's Republic of China, Shenyang and Tianjin), equestrian (in Hong Kong) and sailing (in Qingdao).

The Olympic games were awarded to Beijing, People's Republic of China after an exhaustive ballot of the International Olympic Committee (IOC) on July 13, 2001. The official logo of the games, titled "Dancing Beijing," features a stylized calligraphic character jīng (京, meaning capital), referencing the host city. The mascots of Beijing 2008 are the five Fuwa, each representing one color of the Olympic rings. The Olympic slogan, One World, One Dream, calls upon the world to unite in the Olympic spirit. Athletes will compete in 302 events in 28 sports, just one event more than was on the schedule of the Athens games of 2004. Several new National Olympic Committees (NOCs) have also been recognized by the IOC.

The Chinese government has promoted the games to highlight China's emergence on the world stage, amidst concerns about environmental issues and the alleged human rights violations, particularly in Tibet. There have also been growing concerns of major nations boycotting the Olympics in protest of China's actions in Tibet. Earlier in 2007, former IOC president Juan Antonio Samaranch has said that he believes that the Beijing games will be "the best in Olympic history."

By May 2007, construction of all thirty-one Beijing-based Olympic Games venues had begun. The Chinese government is also investing in the renovation and construction of six venues outside Beijing as well as fifty-nine training centers. Its largest architectural pieces will be the Beijing National Stadium, Beijing National Indoor Stadium, Beijing National Aquatics Centre, Olympic Green Convention Centre, Olympic Green, and Beijing Wukesong Culture & Sports Center. Almost 85 percent of the construction budget for the six main venues is being funded by US$2.1 billion (RMB¥17.4 billion) in corporate bids and tenders. Investments are expected from corporations seeking ownership rights after the 2008 Summer Olympics. Some venues will be owned and governed by the State General Administration of Sports, which will use them after the Olympics as facilities for all future national sports teams and events.

It was announced on July 8, 2005 that the equestrian events are to be held in Hong Kong because of the "uncertainties of equine diseases and major difficulties in establishing a disease-free zone." The five venues outside Beijing will be located in Qingdao, Hong Kong, Tianjin, Shanghai, and Qinhuangdao.

Beijing National Stadium

The centerpiece of the 2008 Summer Olympics will be the Beijing National Stadium, nicknamed the "Bird nest" because of its nest-like skeletal structure. Construction of the venue began on December 24, 2003. The Guangdong Olympic Stadium was originally planned, constructed, and completed in 2001 for the Games, but a decision was made to construct a new stadium in Beijing. Government officials engaged architects worldwide in a design competition. A Swiss firm, Herzog & de Meuron Architekten AG, collaborated with China Architecture Design & Research Group to win the competition. The National stadium will feature a lattice-like concrete skeleton forming the stadium bowl and will have a seating capacity of 80,000 people. Architects originally described the overall design as resembling a Bird nest with an immense ocular—an opening with a retractable roof over the stadium. However, in 2004, the idea of retractable roof was abandoned for economic and safety reasons. The Beijing National Stadium will be the site of the opening and closing ceremonies, as well as the athletics events and soccer finals. The stadium's designer Ai Weiwei has since withdrawn his support for China's Olympic games, saying "he wants nothing to do with them anymore".

Public Transport

Beijing Subway

Anticipating a huge rush during the games, Beijing's subway system is currently undergoing a major expansion which will increase its capacity to more than twice its existing size. The system currently is composed of four lines and 64 stations. An additional seven lines and more than eighty new stations are being constructed, including a direct link to Beijing Capital International Airport. In the airport itself, eleven unmanned trains, each transporting a maximum of 83 passengers, will expedite the movement of people throughout the new terminal building. Most of them are scheduled to operate from June 30, 2008, one month before the beginning of the games. In January 2007, the BOCOG announced that the Metro cars will be fitted with video screens showing the latest news and events during the games. Additionally, cellphone signals would be made available, so that people can use their communication devices in the metro stations or underground.

According to the General Administration of Civil Aviation of China, a new five-level emergency alert system for extreme weather and security threats will be implemented in the airport. This system is designed to ensure smooth and safe transportation for the estimated three million domestic and overseas visitors who will flock to Beijing for the games in August 2008.

On the ground, Beijing is set to designate thirty-eight official public transit routes that will link the Olympic venues. During the games, 2,500 large-size buses and 4,500 minibuses will be operated by a total of 8,000 drivers to transport people across various venues. Prior to the games, public transport will be optimized in order to reduce the existing 110 overlapping routes.

Smoking is banned in the 66,000 cabs, the violation of which would lead to a fine of 100 to 200 yuan (13 to 26 USD). Beijing authorities are thus trying to make the event a non-smoking event.

Marketing

Emblem

The 2008 Summer Olympics emblem entitled "Dancing Beijing" (Chinese:舞动的北京) was unveiled in August 2003 in a ceremony attended by 2,008 people at Qi'niandian (祈年殿) — the Hall of Prayer for Good Harvests in Beijing's Temple of Heaven (天壇 or 天坛). The emblem combines elements of traditional Chinese society—a red seal and a calligraphic word for jing (京) ("national capital") with athletic features. The open arms of the calligraphic word symbolizes the invitation of China to the world to share in its culture. IOC president Jacques Rogge was very happy with the emblem, saying, "Your new emblem immediately conveys the awesome beauty and power of China which are embodied in your heritage and your people."

Mascots

The Fuwa (Chinese: 福娃; pinyin: Fúwá; literally "good-luck dolls") were unveiled as the mascots of the games by the National Society of Chinese Classic Literature Studies on November 11, 2005, at an event marking the 1000th day before the opening of the games. They were originally named "The Friendlies", but this name was dropped as Chinese officials were worried that it would be misunderstood as "friendless" or "friend lies."

The Fuwa consist of five members that incorporate fish, giant panda, fire, Tibetan antelope, and swallow designs. They roughly correspond with the five elements of Chinese philosophy: water, metal, fire, wood, and earth. The Fuwa each have as their primary color one of the colors of the five Olympic Rings that stand for the five continents. The five Fuwa are named Beibei, Jingjing, Huanhuan, Yingying, and Nini. When the first syllable of each of the five names are said together, the result is the phrase 北京欢迎你 (Běijīng huānyíng nĭ) which means "Beijing welcomes you".

Tickets

The Beijing Olympic Organizing Committee began publicizing in early August 2006 that it will sell over 7 million tickets for various sporting events and ceremonies to the general public. The chief of the committee expressed her hopes that all Chinese people would have a chance to come to the games. The committee has, therefore, set low ticket prices so as to encourage the Chinese people to become more involved in the Olympics.

On April 14, 2007, tickets to the general public went on sale through the Beijing Organizing Committee for domestic tickets (which will account for 75% of the sales) and through each nation's NOC for overseas ticket sales. By June 2007, 2.2 million tickets—about a third of the supply volume—had already been sold.

Slogan

On June 26, 2005, The Beijing Olympic Committee announced that the slogan for the 2008 Olympics will be "One World, One Dream" (simplified Chinese: 同一个世界 同一个梦想; traditional Chinese: 同一個世界 同一個夢想; pinyin: Tóng Yíge Shìjiè Tóng Yíge Mèngxiǎng.) The slogan calls upon the whole world to join in the Olympic spirit and build a better future for humanity. It was chosen from over 210,000 entries submitted from around the world.

Merchandising

Since early 2007, licensed Olympics merchandise stores have been in business throughout China. More than 800 official stores were in operation at the end of July 2007. Since August 2007, Olympic merchandise has been made available online, with more than 5000 products available via the official merchandising website, which include apparel, mascot dolls, key-chains and commemorative chopsticks. In November 2007, overseas Olympic E-shop provide online access to customers all over the world to Licensed Products of Beijing 2008 Olympic Games. (Excluding the USA, Japan, UK, Canada and China)

Music

The official song for the game's countdown celebration was entitled "We Are Ready" with a version recorded by Hong Kong's Jackie Chan. 106 contestants of Miss World 2007 performed the English version of the torch relay song "Light the Passion Share the Dream", composed by Chris Babida. About ten Olympic-themed music videos were recorded, including "Every One is Number One" by Hong Kong's Andy Lau, "Hero" by You Hongming from China featuring the story of athelete John Stephen Akhwari from Tanzania, "Dream in Sight" by Zhou Bichang from China, "Forever Friends" by American Coco Lee and Sun Nan, "You, me, and him -- happily we participate" by Super Girls and Happy Boys, and "Together on the Blue Planet" by Nicholas Tse and Joey Yung from Hong Kong.

It was announced that Canada's Celine Dion and Taiwan's Jay Chow would perform during the opening ceremony. Seperately, "Bravo Beijing" (喝彩北京) was recorded as a single by Taiwanese boy-band 5566 with an Olympic theme.

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